This filter is only for infrared modified cameras. With a normal, unmodified camera, the effects shown cannot be achieved.
The camera has to be converted with one of the following filters: 280 nm (Full Spectrum)
The name says it all. This filter is a UV/IR blocking filter (also known as Hotmirror) and only allows visible light to pass onto the sensor. On a Full Spectrum Camera, such a screw-on filter can be installed in order take "normal" pictures again. Thus, only one camera can be used for both infrared and normal photography.
More information on the Infrared Filter comparision page.